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In The Art of Loving, Fromm challenges prevailing cultural assumptions about romantic relationships by presenting love as an art requiring dedication and skill rather than a matter of chance or fortune. The fundamental thesis that emerges from his work is that modern society harbors profound misconceptions about the nature of love, which prevent individuals from developing meaningful connections and contribute to widespread relationship dysfunction. These misconceptions manifest in various dimensions of human experience, from individual psychology to broader cultural patterns, representing significant barriers to authentic loving.
The first major misconception Fromm identifies centers on the prioritization of being loved over actively loving others. Modern individuals focus their energy on becoming lovable rather than developing their capacity to give love, creating a fundamentally passive orientation toward relationships. As Fromm observes, “Most people see the problem of love primarily as that of being loved, rather than that of loving, of one’s capacity to love” (10). This preoccupation leads people to pursue strategies for attracting others, such as cultivating success, physical attractiveness, or pleasant personality traits, while neglecting the skills necessary for fostering genuine emotional connection. The emphasis on receiving rather than giving love transforms relationships into ego-validation mechanisms rather than opportunities for authentic engagement with others.